ABOUT US

We are a Portuguese premium activewear brand, created for women who live with intensity, authenticity and presence. Every piece is designed and produced in Portugal, reflecting a commitment to quality & detail. 

Wearing SÈRI means bringing forward the strength, confidence and personality of every woman, both inside and outside the gym.

More than clothing, we create an experience. Versatile, bold and comfortable pieces designed to follow the modern woman through all aspects of her life, from work to training, from city life to moments of pause.

OUR STORY 

Sèri was founded by Ana Maria Novais, a teacher, sports enthusiast, and a woman with many roles. In the rush of everyday life, she felt there was something missing. Her activewear did not make her feel ready for everything that came before and after her workout. There was a gap between functionality and aesthetic.

From this real need, SÈRI was born. A brand created by a woman, for real women.

MISSION

To create bold and functional pieces for women who live with intensity.

Develop activewear that combines striking design, comfort and the "made in Portugal" stamp.

To support every woman in her movement, both physical and personal.

VISION

To become a leading activewear brand in the portuguese market, where comfort and authenticity come together to dress women with identity.

VALUES
Comfort, Practicality, Sense of Community, Well being, Sorority

MORE THAN ACTIVEWEAR

Sèri is for women who:

 do not divide themselves, they integrate;

do not choose between strength and elegance, they embody both.

We are funky, we are comfy, we are confident… We are Sèri.